Week 11 – Design development

RESEARCH AND REFLECTION: My research this week was all pointed to the merits of critical feedback. It is a good thing, as long as you don’t take it personally, and keep it on a professional level. It is important to learn what went wrong, to avoid mistakes in the future, whether there was miscommunication, and

Week 10 – Design Development

RESEARCH AND REFLECTION: It’s interesting reading and listening to how other designers work, their ideas going off on tangents whilst they are working through ideas, reflecting as they develop, and often using the most outlandish ideas as they tend to be the most creative. I found these inspiring this week, and jumped into working on

Week 9 – Concept development

RESEARCH AND REFLECTION: Using innovative thinking and going back over a concept, or a few ideas is a good way to develop an idea. Sometimes thinking big and going to extremes can bring up some really good ideas – the examples in the lectures where the designers had come at the problems from different angles,

Week 8: Concept Development

RESEARCH AND REFLECTION: I found it interesting reading and researching about how others distil their research into development. The idea of just going for it, even if you fail, came up a lot, and this is similar to how I usually go about development. I like to jot down all my ideas, and then go

Week 7: Positioning and Trends

RESEARCH AND REFLECTION: I have found this week very interesting – I always think of trends as quite superficial, mainly aesthetic things that we follow – style rather than substance. I had never really thought about it as a much deeper thing than this, so I have thoroughly enjoyed falling down the rabbit hole of

Week 6: Brief and Strategy

RESEARCH AND REFLECTION: I looked into different strategies and plans used by agencies and practitioners this week. This is not a typical branding project, it is more of a research project, and so the basic plans and strategies that I researched didn’t quite fit the bill. I looked into some more research based plans, and

Week 5: Competitive Context

RESEARCH AND REFLECTION: This week’s resources were helpful in trying to decide which brief to pick. I had narrowed it down to the Creative Conscience brief, or the Science Museum brief. From my notes and research, it’s clear that obviously picking a brief in a topic that you are familiar with or interested in is

Week 4: Outcome and ambition

RESEARCH AND REFLECTION: I researched why people do self initiated projects, and what you can get out of them this week. There are a few very good reasons why you would work on self initiated projects: They can help you learn new skills, techniques or ways of working and thinking – working in an area

Week 3: Development

RESEARCH AND REFLECTION: My research and development process changes from project to project, some client based projects I have to do are almost set in stone, and my work is literally to put them together. In these cases, my research and the development of the idea or concept is limited, the idea is usually already